![]() ![]() ![]() Some examples of lettermark logos include: IBM, CNN, P&G, HBO, and LG logo. Lettermarks are also text-only but they are shorter. Lettermark logos are made up of the initials of the brand name or business, while wordmarks contain the full name. Wordmark logos are often confused with lettermark logos. Choose symbols that match your font’s style, to create a unified first impression. Looka’s ‘symbol replace text’ feature allows you to swap a letter of your name for a symbol, so you can have a text-based logo while leveraging the shorthand of a symbol. the Coca-Cola logo) as opposed to the brandmark used by, for example, Apple. The answer is simple: by using that symbol as one of your logo’s letters. It has the benefit of containing the brand name of the company (i.e. The wordmark is one of several different types of logos, and is among the most common. Ian Paget, a U.K. In these cases, the words have become the visual landmark of the brand identity. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. Examples of famous wordmark logos include Google, Coca-Cola, and Calvin Klein. In the United States, the legal term "word mark" refers not to the graphical representation but to only the text. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. Academics Majors & Programs Graduate Studies Core Curriculum. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. Columbia College Chicago Wordmark Open Menu Academics. Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft. A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. ![]()
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